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Proud To Be a WLRA Member: Paintbrush Motel

It is well-known in the industry today that planning a trip involves plenty of online research, and when a person visits the website of the Paintbrush Motel in Riverton, their mission statement is right up front: "cleanliness, comfort and affordability."

“Our family, along with our great staff of housekeepers have really tried to bring back the ways of how 'mom and pop' motels used to be run when this motel opened in the 1970’s," according to Rod Hoffner. Rod and his wife Gini, along with Rod's brother, Paul, have owned the hotel for the past five years. "It's about showing your guests you're happy to have them, and that you're prepared to treat them like a friend, not just a reservation. You have to love people to be in this business."

The Hoffner’s are excited that their philosophy is paying off. "Of the 12 motels here in Riverton, we are currently rated #1 on Trip Advisor and we've earned recognition for our excellence" he says. "That's not bad for a mom and pop operation, but the real blessing is the guests who left us these reviews."

Knowing that a mom and pop motel is a small player in the overall lodging industry, the Hoffner’s have maintained their membership with the Wyoming Lodging and Restaurant Association just as the previous owners did.

"The WLRA gives us a voice," Hoffner says. "It's hard as a small business owner to keep informed about the many different things that could affect your business. From government control to special interest groups that think they know a better way to run this industry, we feel it's important to have an ear to the ground."

Rod also speaks pointedly about the member benefits they enjoy. "The discount credit card program from Heartland Payment Systems is really great," he admits. " There are a lot of great opportunities, but the best is knowing the WLRA has our backs," Hoffner says. "The WLRA is the oil that keeps this industry rolling along without breaking down."

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