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Proud To Be a WLRA Member: Taylor Creek Exxon & Deli

Cindy and Rich Dingman bought the Taylor Creek Exxon and Deli in Dubois 7 years ago. They operate the gas station, car wash, deli and convenience store by themselves along with the help of their two sons, one daughter-in-law and seven employees.

They have been able to double their sales over the last seven years by following their philosophy to provide excellent service and a quality product at a reasonable price. They are open year-round, enjoying a healthy summer tourist season in addition to fall hunting and winter snowmobiling. Their food offerings have attracted a following for their great specials menu and a unique find among their peers, a salad bar which has proved a welcome oasis for the traveler weary of the greasy paper sack routine. They are also committed to the well-being of their industry and their community.

“We joined the WLRA because I like to keep in touch with what is going on in the industry even though we are just a small deli,” Cindy says. “Trends are important, and tourism is very important to our small town.”

Legislative advocacy is also important to the small business owner, according to Dingman. “We also value the ability of (the WLRA) to represent us on issues in the political or government arena. One small deli would not have the clout” needed to be effective.

But it is not simply the external benefits of WLRA membership that they enjoy. “One of the great benefits we are able to take advantage of is the employee health insurance,” said Cindy. “It is a wonderful benefit to our employees at a reasonable cost.”

Knowing that each business has a responsibility to the environment, the Taylor Creek Exxon and Deli is also home to a recycling depot. “This enables local residents to bring their recyclables in, and we’ll deliver them to the recycling center at the dump,” Cindy said. “Our recycling efforts have drastically reduced our garbage output.” 

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