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WLRA and STR Join Forces

WLRA and STR have joined forces to help Wyoming businesses take advantage of the power of data.

STR is the source for premium global data benchmarking, analytics and marketplace insights. The company provides data that is confidential, reliable, accurate and actionable, and their comprehensive reports empower clients to strategize and compete within their markets.

Founded in 1985, STR’s presence has expanded to 16 countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England.

The cornerstone of STR’s business from the start has been the hotel industry. Today, they receive data from more than 55,000 hotels across 180 countries. In 2014, STR expanded its reach to advance performance across other industries, leveraging their experience as the leader in competitive benchmarking and analytics for the hotel sector. The STR vision for the future is to be a trusted adviser, partner and innovator for any global industry that relies on data.

STR offers actionable performance data, tailored benchmarking solutions and insightful analytics, but above all they pride themselves on accuracy and confidentiality. Through years of delivering the premier standard of service and first-rate products clients have come to expect from STR, the company has established a reputation as a trusted adviser in the marketplace. STR culture revolves around integrity, and they live up to that standard by making data accuracy and confidentiality top priority.

Today, their range of products includes data-driven solutions, daily and historic analytics, and unrivalled market insights, all to help clients make better business decisions. As STR continuously makes improvements to their existing products as well as create new ones, they are working to shape the future of industries.

“STR is proud to partner with the Wyoming Lodging & Restaurant Association,” stated Emile Gourieux, STR Business Development Executive.  “We look forward to working with both lodging and allied members to make sure they have access to critical data that can help them work more strategically in achieving their goals.”

In addition to offering free Survey Reports that let hotels benchmark their rooms and F&B performance against their local market, STR will offer new lodging participants a 25% discount off their first year subscription to Monthly and Weekly STAR Reports and Add-ons.  All WLRA members who are first-time purchasers can receive special discounts on STR’s US Hotel Review, Pipeline reports, School Break report, Market Forecasts, and even advertising.


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